“Winner Paris-Roubaix 2006 & 2007”

Two wins at Paris-Roubaix, one second. That’s the R3’s unparalleled record in
three participations in the world’s toughest bike race. But to the pro team
mechanics, more incredible than the victories is the fact there has never been
any mechanical issue with an R3, even though it is the lightest frame to be
used in that race. In a race where every manufacturer lies awake worrying the
night before, that’s simply unheard of.

Yet the R3 is much more than just a Paris-Roubaix frame. Its low weight and
high stiffness also make it ideal for climbers and even sprinters. No wonder
that its looks have been widely copied. But of course, the R3’s performance is
more than paint-deep, and its superiority is safely stowed away in all its
small details and proprietary lay-up designs.

The bike industry loves to talk about features (tube shapes, materials, etc).
But a feature is useless without a benefit! Ask yourself, would you prefer a
poorly engineered frame made of “Ultra High Modulus carbon” (a feature)? Or an
intelligently engineered frame that uses the material to create something
lighter, stiffer and stronger (real benefits)? Even more than benefits, you
want experiences. The aforementioned lightness & stiffness may be benefits,
but what you really want is the experience of higher performance, through
quicker acceleration and better climbing.